StageSpot

StageSpot is your one stop for all your theatrical lighting, stage lighting and other stage-supply needs. We carry all major brands! Altman, Lycian, High End, ETC, Rosco, Gam, Lee, Procell batteries and Pro-Gaff® plus others. Based on the United States.

The Goal of the project is to entice them to make their purchase from Stage spot’s Theatrical Equipment & Stage Lighting products.

Increased online Revenue, Conversion Rate, Traffic in a Month with 541.47% ROI.

• We completed a full campaign redesign based on the available products on the site using each flow meter type as a basis for a campaign.
• New ad copies were created using category & shopping related top keywords surrounding each specific campaign.
• Keyword bids were adjusted to assist drop daily costs and to put specializes in terms that convert more frequently.
• Repetitive/redundant keywords & phrases were removed to also help drop the daily spend and to also remove any potential for overlapping ads.
• A Google Shopping campaign was created; beginning with all products from the client, to assist drive additional sales and new visitors.
• Collaborative effort with the SEO team to assist confirm all marketing teams were aligned and dealing towards an equivalent goals.
• Setup new product feeds in Google merchant center for shopping campaign & optimize it day by day.
• In Addition, added related extensions like, site link, Call & Callout extension.