We connect your Magento or WooCommerce store to Amazon, eBay, B&Q, The Range, Rackhams, Robert Dyas and dozens of other marketplaces, so stock, pricing and orders move automatically instead of through someone’s inbox.
Years building eCommerce systems
Clients across the UK, EU & US
Client retention rate
Every marketplace has its own feed format, category rules and seller requirements. Here’s what’s involved for the channels we’re asked about most.
Garden, home, outdoor and general merchandise retailers expanding into big-box marketplace channels.
We’ve been building Magento and WooCommerce systems since 2010. Marketplace integration is one part of a wider technical relationship, not a one-off plugin install.
Where an off-the-shelf connector doesn’t fit your workflow, we write the integration layer from scratch.
A marketplace integration is really a set of individual synchronisation processes working together. Here’s what each one covers.
Marketplace integration work almost always starts from an existing platform. Here’s what we build on and around.
Marketplace APIs are inconsistent by nature. Our stack is built to handle that inconsistency without it becoming your problem.
We look at your current catalogue, systems and the marketplaces you want to reach before proposing anything.
A scoped plan covering data mapping, sync frequency, business rules and timeline.
Integrations are built into your existing Magento or WooCommerce architecture, so they survive your next theme change or version upgrade.
Marketplace APIs change on their own timeline. We keep integrations working when that happens, rather than leaving you to notice a broken sync.
Our clients consistently mention knowing where a project stands, without having to chase for an update.
Not every channel suits every catalogue. We'd rather say that upfront than bill you for an integration that won't pay for itself.
Duplicate SKUs, mismatched attributes, half-finished migrations, we've untangled most of the situations businesses come to us with.
We're not new to Magento, WooCommerce or the marketplaces that plug into them. That history shortens the learning curve on your project.
Marketplace integration is the technical connection between your online store, usually built on Magento or WooCommerce, and the marketplaces you sell through, such as Amazon, eBay, B&Q, The Range, Rackhams or Robert Dyas. It synchronises product data, stock levels, pricing and orders automatically, so you're not updating each channel by hand. Instead of logging into five different seller accounts to keep everything aligned, your core store becomes the single source of truth, and the integration pushes changes out and pulls orders back in on a schedule or in real time. The goal is to remove the manual re-keying of data that causes overselling, pricing mismatches and delayed order processing as a business adds more sales channels.
Most marketplaces provide an API (Amazon's SP-API, eBay's Trading API) or a structured feed format (common with retailer-run marketplaces like B&Q or The Range). An integration connects your store to that API or feed, mapping your product categories and attributes to what the marketplace expects, then handling ongoing synchronisation of stock, price and order data. Some updates happen in real time through webhooks; others run on a scheduled basis through cron jobs, depending on what the marketplace supports and how much data volume is involved. Error handling and logging are built in so mismatches or failed syncs are flagged rather than silently ignored.
Cost depends on the number of marketplaces, the complexity of your catalogue, and whether you need a custom-built connector or can use an established one as a starting point. A single marketplace with a straightforward catalogue is a smaller project than six marketplaces with complex attribute mapping and ERP integration behind them. Because of this range, we scope every project individually rather than quoting a flat number upfront. The most useful next step is a short discovery call where we can look at your catalogue and target marketplaces and give you a realistic figure.
Manual management works for one or two channels with a small catalogue, but it breaks down quickly as SKU count and channel count grow. Without integration, someone has to manually update stock across every platform every time something sells, which inevitably leads to overselling, cancelled orders, and unhappy customers. Integration removes that manual step, keeps data consistent across channels, and frees your team to focus on things that need actual judgement, like customer service and merchandising, rather than repetitive data entry.
We build integrations for Amazon, eBay, B&Q, The Range, Rackhams, Robert Dyas, and a growing list of others including Flipkart, Myntra, Noon, Lazada, Etsy, OnBuy and Wayfair. If a marketplace offers an API or a structured feed format, and most established ones do, it can generally be integrated. Retailer-specific marketplaces sometimes require a listing agreement to be in place before technical integration begins, so it's worth checking that side alongside the technical scoping.
A single marketplace integration on an existing Magento or WooCommerce store typically takes a few weeks from discovery through to testing and go-live, depending on catalogue size and how much custom mapping is needed. Multiple marketplaces, or integrations that also connect to an ERP or PIM system, take longer because there's more to map and test. We give a project-specific timeline after the discovery and planning stages rather than a generic estimate, since catalogue complexity affects this more than almost anything else.
We build marketplace integrations primarily for Magento 2, Adobe Commerce and WooCommerce, along with Shopify, BigCommerce and headless setups using Vue Storefront, React or Next.js. If your store runs on custom PHP or Laravel, that's also workable, since most of the integration logic sits in the API layer rather than the front end. The platform matters less than having clean, well-structured product data to work from.
Not for day-to-day use, integrations are built with dashboards and error logs so your team can monitor sync status without touching code. Developer involvement becomes relevant when a marketplace changes its API (which happens periodically without much notice), when you add a new channel, or when your catalogue structure changes significantly. Most clients keep us on for ongoing support and maintenance rather than hiring in-house purely for this, since marketplace API changes are infrequent but need quick attention when they happen.
Yes, this is one of the more common setups we build. Amazon and eBay typically use standard APIs, while retailer-run marketplaces like B&Q, The Range or Rackhams often use feed-based or EDI connections. Both can feed into the same core inventory and order system, so your stock count stays accurate across all of them regardless of the underlying connection method. The integration layer handles the differences between API types; your team just sees one consistent stock and order picture.
Marketplace APIs do change, sometimes with a deprecation notice, occasionally without much warning at all. When that happens, the affected integration needs updating to match the new requirements, otherwise sync can fail silently or listings can be suspended. This is why ongoing support matters more than a one-off build: we monitor for API changes affecting the marketplaces you're connected to and update the integration before it causes a problem, rather than after your stock sync has already broken.
Your core store (Magento or WooCommerce) holds the master stock count, and every connected marketplace reads from and writes back to that single figure rather than keeping its own independent count. When an order comes in from any channel, the stock level updates centrally and pushes out to every other connected marketplace, either in real time via webhooks or on a scheduled sync depending on what each marketplace supports. Buffer rules can also be applied per channel, useful if you want to hold back a small safety stock on faster-moving marketplaces.
Yes. We regularly connect marketplace integrations through to ERP systems including Odoo, SAP, Oracle, Microsoft Dynamics and NetSuite, so orders and stock movements from every marketplace feed directly into your accounting and operations systems rather than sitting only in your storefront. This is particularly useful for businesses with warehouse management or multi-location stock that needs to reconcile against marketplace sales automatically.
Real-time sync uses webhooks or push notifications so an update, a sale, a stock change, a price update, is reflected on the connected marketplace within seconds. Cron-based sync runs on a schedule, every few minutes or hours, and batches updates together. Real-time is generally preferable for fast-moving stock, but not every marketplace API supports it, and very high order volumes can make scheduled batching more stable. We choose the approach based on what each specific marketplace allows and what your catalogue actually needs.
Properly built integrations run as background processes, cron jobs, queues, webhook listeners, rather than anything that loads on your storefront's front end. Customers browsing your Magento or WooCommerce store shouldn't notice any difference in page speed. Where performance can be affected is on the admin side during very large bulk syncs, which is why we build with queue systems and caching to keep that load manageable rather than running everything synchronously.
Each marketplace has its own returns process and timeline, Amazon's return workflow looks nothing like a retailer-run marketplace's manual returns process. Our integrations capture return and refund data from each channel and log it consistently against the original order in your core store, so your team has one place to check return status rather than checking multiple seller portals separately. Stock adjustments from returns feed back into your central inventory count automatically where the marketplace API supports it.
Yes, we've built integrations for catalogues running into the tens of thousands of SKUs across multiple stores and currencies. Larger catalogues generally need more careful category and attribute mapping upfront, and bulk upload processes need to be built to handle validation at scale rather than product by product. The discovery phase for a large catalogue takes longer, but the resulting integration works the same way, just tuned for higher data volumes.
Yes. Magento's multi-store and multi-website structure is common among the retailers we work with, and integrations can be configured so different store views or websites feed different marketplaces, or so a single catalogue feeds multiple marketplaces with store-specific pricing and stock rules applied. This is particularly relevant for businesses selling in multiple currencies or regions through the same core Magento instance.
Retailer-run marketplaces like The Range and B&Q usually require a commercial listing agreement before technical onboarding starts. Once that's in place, our side of the work involves mapping your product data to their category and attribute templates, setting up the feed format they require, and testing stock, price and order flows before going live. These marketplaces tend to have stricter imagery and data quality requirements than open marketplaces, so this stage often takes more attention than the technical build itself.
Yes, marketplace-specific pricing rules are one of the more commonly requested features. You can set different price points, promotions or margin floors per channel, useful if a marketplace charges higher fees and you need to price accordingly, or if you want price parity clauses respected on one channel but more flexibility on another. These rules run automatically as part of the sync, rather than needing manual price checks per platform.
Marketplace connections use OAuth or API key-based authentication rather than shared logins, and data transfer is encrypted in line with each marketplace's own security requirements. We follow standard security practice around credential storage, access control and logging, and where integrations touch payment or customer data, that data is handled in line with your existing PCI and data protection obligations rather than as a separate, less secure process.
Yes. WooCommerce integrations work on the same principles, connecting your product, stock, price and order data to each marketplace's API or feed, but the implementation differs because WooCommerce's plugin architecture and data structure are different from Magento's EAV model. We build WooCommerce integrations to work with your existing plugin stack rather than requiring you to strip it out and start again.
Ongoing support covers monitoring sync performance, investigating and fixing errors flagged in the dashboard, updating the integration when a marketplace changes its API, and making adjustments as your catalogue or business rules evolve. We agree the scope and response times upfront so there's no ambiguity about what's included versus what would be a separate piece of work, such as adding a brand new marketplace later.
